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City of Edmonton Blatchford Town Centre Market Analysis & Positioning Strategy

Date: 2015
Client: City of Edmonton

Urbanics was retained by the City of Edmonton to conduct a Market Analysis and Positioning Strategy for Blatchford Town Centre, a 54-acre site located at the southernmost end of the old Edmonton City Centre Airport lands. The study resulted in three documents: a Market Study, Preliminary Development Program, and Preliminary Financial Analysis. The studies addressed the development of multi-family residential, retail, office, hospitality and enterntainment land uses. Urbanics’ work was used to further refine the City’s development program and implementation strategy.