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Market Analysis


We take great pride in having nearly four decades of shopping centre experience. We have assisted numerous developers and owners to create vibrant and successful shopping centres all over North America and abroad. These studies typically include extensive qualitative and quantitative analyses, such as:

  • Economic, Site and Population Assessment

  • Competition Analysis and Merchandising 'Gap' Analysis

  • Trade Area Demographic and Expenditure Analysis

  • Derivation of On-Site Warranted Demand, by Sales and Floor Space


Study outputs are tailored to match the needs of each client, but generally include:


  • Determination of retail categories which are over/underserved in the market

  • Identification of key anchor tenants

  • Identification of the type, quality, and configuration of the retail facilities/shopping centre which would best fit the market

  • Defining the project’s overall character and urban concept

  • Informing the overall market orientation of the project.

  • Forecasts and phasing schedule for the project’s development

  • Strategic recommendations, or key considerations important to the retail centre’s success

  • Providing important considerations in regards to municipal/development approvals and zoning considerations.

  • Providing for the market-based rationale for subsequent financial feasibility studies


Some of our recent studies include:


Regional, Large-Format Power Centre

Manning Town Centre - Edmonton, AB (2012)

  • Detailed market and feasibility study of a 99-acre site in northeast Edmonton

  • Determined warranted floor area for all department store retail, restaurants, grocery, gas stations, financial institutions and professional arts space

  • Provided inventory “gap” analysis and identified key tenants based on local market demographic data

Neighbourhood-Convenience Shopping

Northwest Urban VillageSt Albert, AB (2011)

  • Urbanics was retained to undertake a two part retail market study on a 9.1 acre site in St Albert, AB. The study included:

    • Assessment of the market demand (over next 10 years) for locating a new Sobey's supermarket at the site

    • Estimation of the total size, market orientation, and merchandising mix of a much larger neighbourhood shopping centre with Sobey's as the anchor tenant

    • Determination of complementary retailers and identification of key potential tenants


Specialty and Festival Shopping Centre

Roundhouse Retail Market StudyVictoria, BC (2010)

  • The study assessed the market opportunity for retail goods and services at the Roundhouse, a heritage-oriented railway site.

  • Emphasis was placed on specialty/festival retailing, specialty food outlets, incorporating arts/crafts retailing, social/special events programming and festive entertainment. The study identified:

    • Unique festival retailing concept, incorporating local merchants

    • Identification of key chain retailers, fitting the local demographic profile

    • Determination of market demand over a regional area, including tourist-type retail, and local retail needs

    • Provided a range of marketing, implementation and operating recommendations

Community Centre > 200,000 sq.ft.

Stone Bridge CentreSaskatoon, SK  (2011)

  • The study included a comprehensive land use and retail market study for the Stonebridge sector of Saskatoon. The study evaluated the City’s market characteristics and demonstrated that current Sector Plans would require adjustment in order to reflect the retail market conditions.  The study identified:

    • Optimal retailing concept

    • A preferred tenant mix

    • A range of marketing, implementation and operating recommendations

Lifestyle Shopping Centre

Semiahmoo Shopping CentreSouth Surrey, BC (2012)

  • Retail market assessment for the redevelopment of the existing 274,000 sq. ft. Semiahmoo Mall, an enclosed shopping centre in South Surrey

  • Identified from a marketing and merchandising perspective the possible retail themes and project components

  • Included a comprehensive retail gap analysis

  • Identified level of support that exists in the market for a lifestyle shopping centre

  • Identified an optimal retail program for redevelopment

  • Created a concept plan, which identified and strategically located major traffic generators

  • Organized space/environment as well as tenant mix in order to achieve optimum per customer dwell time


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