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Hospitality Land Use Marketability Studies


We examine and identify warranted demand and financial feasibility of hospitality land uses throughout North America and abroad. These studies typically include:


  • Review of recent hotel/resort market trends and where the industry is headed

  • Demographic and socio-economic analyses

  • Identification of target consumers

  • Identification of hotel / resort type, room rates and occupancy rates

  • Competitive supply and current inventory

  • Hotel room demand forecasts

  • Demand forecasts for ancillary uses such as conference rooms, restaurant and retail, additional amenities, and residential uses

  • Phasing and implemetation plans

Some of our recent studies include:

Oliver Hotel Market Study and Economic Feasibility Analysis

Town of Oliver, BC (2012)

The study examined the market demand potential and economic feasibility for a hotel development in Oliver. The report also recommended a preferred development program and methods for subsidizing the hotel capital costs, such as:

  • Development cost charge exemptions

  • Reduced fees

  • Property tax free zones

  • Increased marketable density

  • Higher order land uses,

  • Using other compatible and synergistic revenue generating uses to subsidize development

Point Creek Resort Market Study

West Moberly First Nation, BC (2011)

The study examined the potential for a four-season resort property in northern B.C. The study also included:

  • A detailed overview of the recent and anticipated trends in the planning and development of resort communities

  • A comprehensive supply analysis of mid-to-high end and premium hotels/resorts in British Columbia and Alberta 

Shannon Falls Hotel and Resort Market and Financial Study

Squamish, BC (2009)

  • Provided a market and financial assessment of a proposed resort and spa project 

  • Included a comprehensive review of the site's intrinsic destination-oriented qualities, a review of market conditions, and an estimation of forecasted revenue

  • Urbanics worked with the client's consulting team to derive project costs as inputs to a financial feasibility assessment for the project


Cable Bay Marketability Study and Impact Analysis

Nanaimo, BC (2007)

  • ​Examination of a 527 acre masterplanned, leisure oriented, mixed-use resort community centered around a golf course and other recreational amenities

  • Determined market based support, phasing, general content and market orientation for the project

  • Defined a market supported development program

  • Assessed anticipated economic impacts, focusing on employment impacts, municipal revenue implications, infrastructure impacts, and other socio-economic impacts

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